A small team, deliberately.
The Indie Collab is a boutique Shopify studio. We design and build stores for independent brands, run the email that keeps their customers coming back, and stay on hand long after launch. You work with the people doing the work — no account managers in between.
Good small businesses lose sales to websites that let them down. That's the whole reason we're here.
Started with one store, then another.
Zahn started The Indie Collab after years inside e-commerce, watching good products get held back by stores nobody had thought hard enough about. One build led to another, and word travelled.
Three hundred stores later, the shape of the thing hasn't changed much. A tight team of specialists, working directly with founders, on stores that have to earn their keep.
Small business is our bread and butter.
Around half our work is helping independent brands launch or grow — fixed-scope packages, clear pricing, and a store that finally does the product justice. The other half is deeper conversion and fractional CMO work for established brands with traffic to play with.
How we work
Four things we hold to, on every project, whatever the size.
No handoffs to a team you've never met. The designers and developers on your store are the ones in your calls.
We scope it properly before anything starts, so you know what you're getting and what it costs. No hourly surprises.
Pretty is the start, not the point. Every decision gets weighed against whether it helps someone buy.
You get a personalised guide to editing your own site. Staying dependent on us shouldn't be the business model.
Certified where it counts.
Shopify and Klaviyo Partners, with a 5/5 rating on the Shopify Partners Directory across quality and communication.
View our Shopify Partner listing ↗
"Absolutely dynamite work. They took our 'okay' site and turned it into an 'oh, wow' site. And they stayed in constant communication with us, start to finish."
"Working with Zahn and her Indie Collab team was a truly remarkable experience. Kindness and creativity truly abound with this team, and my website has never looked better. A major bonus was the personalized tutorial Zahn provided, ensuring I feel confident navigating future updates on my own."
Let's collab.
A 30-minute chat, no pressure. Tell us where your store's at and we'll tell you honestly what we'd do next.