Shopify stores only · 5 spots a week

Your Shopify homepage, redesigned for $29.

Send us your store. Within 5 business days you get a redesigned homepage mockup made for your brand, plus a Loom walking through what's costing you sales and why the new version fixes it.

Claim my redesign · $29 $29 back on a build booked within 30 days
Mockup, not a build · No revisions · Delivered in 5 business days · Charged in USD
Rugaustralia homepage before Before
Rugaustralia homepage, our $29 concept After
300+
Shopify stores designed, built and optimised
12 years
Designing and building Shopify stores
5/5
Quality and communication on Shopify Partner Directory
The remodelled home page looks really great and I think would give much better customer experience.
Beth, The Garden Tool Store · after we sent her a homepage concept and Loom, unasked

What you get for $29

Two things, made for your store. Not a template, not a generic checklist.

A redesigned homepage mockup

Desktop and mobile, built around your products, photos and brand. Clear headline, best-sellers up top, proof where people decide, and a buy path that isn't buried.

A Loom teardown from Zahn

5 to 10 minutes on your current site: what a shopper notices, what's likely costing you sales, and why the new version fixes it.

Your $29 back on a build

Love the mockup and want it live? Book a build within 30 days and we take the $29 off. Not ready? Keep the mockup and the Loom.

"I'm SUPER impressed with what you and the team were able to pull together with our light folder of assets."
Bree Taylor
Tacoma Marketing Collective, for Hurricane Coffee Co.

Drag to see the difference

Rugaustralia · their homepage vs our concept

Rugaustralia homepage after, our concept Rugaustralia homepage before
Before After
What we found

Great reviews, buried under noise

  • Several pop-ups and sale messages at once on landing, with the 20% code visible without an email signup
  • A tall header and a long menu, so the Shop Now button sat below the fold
  • A slideshow hero instead of one clear message about what they sell
  • Reviews, free delivery and 30-day returns placed away from where people decide
  • Product pages that made you scroll past text before sizes, price and Add to cart
What we changed

One message, straight to shopping

  • One sale bar, with the code moved behind the email signup
  • Menu cut to five shopping links, with Sale and a size guide
  • A clear hero: "Beautiful rugs you can throw in the wash"
  • Free delivery, 30-day returns and machine washable right under the buttons
  • Shop by style and a room finder, so people reach rugs in one click

How it works

  1. 01

    Claim a spot

    Check out for $29 and tell us your store URL, what you sell, and the one thing you dislike most about your homepage.

  2. 02

    We redesign it

    We shop your site as a customer, then redesign the homepage around what's stopping people from buying. No store access needed.

  3. 03

    You get it in 5 business days

    The mockup and your Loom land in your inbox within 5 business days. Build it yourself, hand it to your dev, or have us build it.

Zahn Brazil, founder of The Indie Collab
Who's behind your redesign

Hi, I'm Zahn.

I've spent the last 12 years designing, building and growing Shopify stores, 300+ of them, for small businesses that sell things they care about. I run The Indie Collab, a certified Shopify and Klaviyo partner, with a small team across New Zealand, Australia, the US and the Philippines.

I record every Loom myself. I look at your store the way your customers do, then tell you plainly what's getting in the way and what I'd change first. For a handful of brands I also step in as their part-time CMO, so the advice comes from running the numbers, not just making things look nice.

Based in New Zealand 300+ Shopify stores Shopify & Klaviyo partner

What clients actually say

"I absolutely love the site and truly appreciate all of your hard work, creativity, and attention to detail. It looks wonderful."
Melissa, Canyon Creek Goods
Shopify redesign
"This looks amazingggg thank you SO much!!"
Kelley, Green Room Flower Co. · Wedding landing page
"This is very exciting! I love it, thank you."
Kristen, Joy Wholefoods · Sales and stock dashboard
"They took our 'okay' site and turned it into an 'oh, wow' site."
Great Battles for Boys · Shopify Partner Directory review
"Kindness and creativity truly abound with this team, and my website has never looked better."
Henry Elfering Jewelry · Shopify Partner Directory review

The fine print

It's $29 because the rules are tight. Here they are, up front.

  • Shopify stores only. If you're on another platform, this isn't for you.
  • A mockup, not a build. Nothing changes on your live site.
  • No revisions. You get our best version, first time.
  • Homepage only. Product and collection pages are part of a build.
  • 5 spots a week. Each one is done properly, so we cap it.
  • $29 credited toward any build booked within 30 days.

Questions

Why only $29?

It's the quickest way to show you what we'd do with your store. Seeing it beats any sales call. If you like it, we'd love to build it. If not, you've lost $29 and gained a plan.

Do you need access to my store?

No. Your homepage is public, so the URL is all we need.

What does it cost to build afterwards?

Most homepage builds fit a Shopify Power Build ($1,200, one focused day). A full redesign is a Shopify Sprint, from $2,500. Your $29 comes off either.

Can I give it to my own developer?

Yes. The mockup is yours to use however you like.

What if this week's spots are gone?

They reopen every Monday. Check back then, or email zahn@theindiecollab.com and we'll let you know when they open.

"I am very very grateful that you have taken the time and offered me ideas about how to improve."

Beth, The Garden Tool Store

See your store done better, for $29.

Mockup + Loom in 5 business days. 5 spots a week. Tell us about your store and check out.

4 of 5 spots left this week